Stella Artois x
NYC Restaurant Week
Introducing the “Stella Cartois,” New York City’s first ever luxury subway dining car. Following the A train route, the “Cartois” will serve hors d’oeuvres from a tasting menu featuring the best of what restaurant week has to offer, paired perfectly with a glass of Stella.
Building Hype
Riders tracked the Cartois’ location via Instagram hoping to catch a ride.
Copywriter: Tim Pryshlak