Most relationships are complicated. When a friend or partner makes us feel awful, we re-evaluate and set boundaries on that relationship. Reframe, a neuroscience-based app that helps people re-evaluate their alcohol consumption, wants people to develop healthy boundaries with their drinking habits in the same way they would with a personal relationship, prompting you to reframe your relationship with alcohol.
Reframe
On TikTok, we prompted people to #stitch our video with their own experiences re-evaluating their relationship with alcohol.
Copywriter: Tim Pryshlak
Actors: Jack Gallagher
Brian Gould